Los trabajadores vivos de Yuanda aterrizan en el mercado de capitales La «revolución de la asamblea» ha comenzado el próximo capítulo

Cuando se trata de la industria de la construcción, es inevitable estar asociado con el sitio de construcción polvoriento. Sin embargo, las barras de refuerzo, el cemento y los andamios, las palabras familiares en la industria de la construcción tradicional, se han ido desvaneciendo gradualmente, y los edificios tradicionales de hoy están experimentando una transformación integral en edificios prefabricados.

A diferencia de los métodos de construcción tradicionales, los edificios prefabricados ensamblarán una gran cantidad de componentes prefabricados en el enlace de la fábrica. El proceso de construcción es similar a los «bloques de construcción», y el trabajo de construcción se completará mediante la construcción de componentes prefabricados. La ventaja de este método de construcción es que puede mejorar la calidad del proyecto, acortar el período de construcción y también reducir la contaminación ambiental.

Después de años de cultivo intensivo, Broad Living, que se estableció en 2006, se ha convertido en el mayor fabricante de componentes de PC y fabricante de equipos de producción de PC de China, ocupando cuotas de mercado de 13.0% y 38.3%, respectivamente. Su negocio involucra a la corriente media y corriente arriba de la industria y está en la posición de liderazgo en la industria.

El mercado nacional de ensamblaje y construcción sigue siendo un océano azul

Las políticas favorables promueven el rápido crecimiento de los edificios de montaje. El Plan de Acción de Construcción Prefabricada del «Decimotercer Plan Quinquenal», lanzado por el Ministerio de Vivienda y Desarrollo Urbano-Rural de China en febrero de 2017, estableció claramente que para 2020, la proporción de edificios prefabricados en el país superará el 15% de los edificios nuevos y 30% para 2025. Siguiendo es otro mercado de billones de niveles. Según las estimaciones del Instituto de Industria Forestal, se estima que para 2025, la escala del mercado de la construcción fabricada en China alcanzará más de 1,5 billones de yuanes.

According to the data, Broad Living Group mainly provides overall solutions for China’s construction industrialization, including globalization, large-scale, professional and intelligent prefabricated building manufacturing and services. Its business scope mainly focuses on three major sections, namely PC component manufacturing, PC production equipment manufacturing and construction general contracting. As of the end of April 2019, revenue from PC component manufacturing and PC production equipment manufacturing business accounted for 88% of the total revenue during the period.

Relying on the first-class manufacturing capabilities of prefabricated buildings, Yuanda Living Industry opened the door to the capital market, officially listed on the Hong Kong Stock Exchange on November 6, and obtained over-subscription. The issue price is HK $ 9.68 per share, about 122 million shares are sold, and the raised funds do not exceed HK $ 1,521 million. The funds are mainly used to develop the PC component manufacturing business and intelligent equipment business.

According to the prospectus, as of April 30, 2019, Broad Living has 15 wholly-owned PC factories and has contracted to invest in 85 joint factories. Covering 100% of China’s cities with GDP exceeding 1 trillion yuan in 2018 and 65% of cities with GDP exceeding 100 billion yuan in 2018.

In addition to policy blessings and the industry’s leading position, the steady growth of Broad Life has also strengthened investor confidence. The prospectus shows that the revenue of Broad Living has shown a steady growth trend in the past three years. From 2016 to 2018, Broad Living has achieved a compound annual growth rate of 16.5%; a gross profit compound annual growth rate of 9.7%; and an annual profit of 198 million yuan. , 168 million yuan 466 million yuan.

Technology helps modernize the construction industry

Nowadays, the construction industry is being optimized and upgraded under the promotion of digitalization. Broad Living is keeping up with the development trend. It is building a digital system covering the entire construction industry chain and is committed to achieving digital design, digital factories and digital construction sites.

According to Zhang Jian, Chairman of Broad Life, “Broad Life is committed to digitally defining the construction industry chain, replacing people with machines, building houses like cars, and upgrading manual, discrete traditional construction industries to intensive, Efficient modern manufacturing. »

Broad Living has exported and implemented the concept of building modernization. It is understood that the current all-round cooperation targets of Broad Living include real estate developers, builders, design institutes and government platform companies, among which Vanke, Country Garden, China Construction, China Academy of Building Research, Shaanxi Energy Group, etc. are influential Businesses and institutions.

Zhongtai International said that PC component business revenue of Broad Living is expected to continue to grow in the next few years. Broad Living has the largest market share in the country, and has a complete technical system, brand premium and customer advantages. It has a solid market leadership position and a clear future competitive advantage.

Broad Living has achieved a leapfrog development with a steady and steady attitude, standing on the guise of modernization of the construction industry, while helping the traditional construction industry to take on a new look, and has become an important force to promote the real economy to high-quality development.

Talking about the development plan for the next five years, Tang Fen, Executive Director and General Manager of Broad Living, stated that the penetration rate of prefabricated buildings in the Chinese market is less than 5%, while Germany has reached 32%, Northern Europe has more than 40%, and Singapore has more than 70%. The future development space is huge.

In the future, Broad Living will continue to cultivate the domestic market. It is expected that 67 joint factories will be established, covering 66 cities with a GDP of more than 100 billion yuan. In addition, Broad Living will expand its journey overseas, and 20% of the funds raised from the IPO will also be used to open up overseas markets and establish technology and production centers for overseas markets. At the same time, it will decide whether to open a factory overseas according to the development of the overseas market.

Se entiende que la estrategia de desarrollo en el extranjero de Broad «se divide en dos caminos»: promover y exportar productos de villa completamente ensamblados a algunos países y regiones desarrollados en Europa, América del Norte y el Golfo Pérsico; todo el camino a países a lo largo del «cinturón y la carretera» y otros países en desarrollo, exportando un conjunto completo de productos de construcción prefabricados y gestión de la construcción, tecnología, equipos y servicios para desarrollar viviendas sociales.

Según Tang Fen, en el futuro, Broad Union Union continuará enfocándose en cinco estrategias principales, a saber, continuar invirtiendo en fábricas de PC, actualizar plataformas digitales, continuar enfocándose en clientes estratégicos, continuar implementando la «Broad Alliance» plan para expandir los mercados extranjeros.